advertising and promotion

advertising and promotion
Abbreviation: A&P (реклама и продвижение (товара на рынок)))

Универсальный русско-английский словарь. . 2011.

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  • Tobacco Advertising and Promotion Act 2002 — The Tobacco Advertising and Promotion Act 2002 is an Act of Parliament of the United Kingdom. Under this act, the advertising of tobacco products to the public is banned in the United Kingdom, except on the premises of specialist… …   Wikipedia

  • Cotton Research and Promotion Act — An Act passed by the United States Congress in 1990 in response to the declining market of cotton[1], in order to build consumer demand and sell the story of American upland cotton . Cotton s share of the total retail and home furnishings market… …   Wikipedia

  • promotion — [[t]prəmo͟ʊʃ(ə)n[/t]] ♦♦♦ promotions 1) N VAR If you are given promotion or a promotion in your job, you are given a more important job or rank in the organization that you work for. Consider changing jobs or trying for promotion. ...rewarding… …   English dictionary

  • advertising, influence of —    Advertising is used for a variety of purposes: to attempt to persuade consumers to buy goods, change the image of a commodity or service, induce brand loyalty, encourage retailers to stock particular products, sell political ideas, or keep… …   Encyclopedia of contemporary British culture

  • Party advertising and self-promotion — As Victor Klemperer noted in his classic study of totalitarian language, The Language of the Third Reich, political sloganeering and propaganda (‘public enlightenment’) campaigns have a symbiotic relationship with the language of advertising.… …   Encyclopedia of Contemporary Chinese Culture

  • advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in …   Encyclopedia of Contemporary Chinese Culture

  • advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… …   Financial and business terms

  • Advertising Standards Authority — abbr. ASA) The Committee of Advertising Practice (CAP) publishes the British Code of Advertising Practice (BCAP) which covers advertising and the Code of Sales Promotion Practice (CSPP). Whether other businesses complain of infringement of the… …   Law dictionary

  • advertising — (Brit.) ad·ver·tis·ing || ædvÉ™taizɪŋ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… …   English contemporary dictionary

  • Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… …   Wikipedia

  • Promotion (marketing) — Marketing Key concepts Product marketing · Pricing …   Wikipedia


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